A steady stream of new and innovative products is the lifeblood of this company. In 2007, Stanley introduced more than 100 new products, many of which have won awards for great distinctions. The company itself has been triumphant in winning numerous awards throughout the years for packaging, design innovation, communication and advertising. Most recently, Stanley won 4 Golden Hammer Awards in 2007 and also won two IDEA awards in the 2007 International Design Excellence Competition.

2007 Golden Hammer Awards

Presented by Home Channel News, Stanley was the recipient of the following four awards at the 2007 Golden Hammer Awards Ceremony:

• The Vendor of the Year Award.
• The Innovator of the Year Award for overall new product development in all categories.
• The Gold Golden Hammer Award for the Hand Tools category.
• The Business to Consumer Communications Award for the Alien commercial featuring the Stanley® MaxLife™ 369™ Tripod Flashlight.

Packaging and Design Awards

2007 IDEA Awards from Business Week
Stanley won two IDEA awards in the 2007 International Design Excellence Competition. The MaxLife™ 369™ Tripod Flashlight received a Silver Award, and the FatMax® Xtreme® FuBar® Utility Bar won a Bronze in the Consumer Goods category.

Graphic Design USA Magazine
Stanley Hand Tools Packaging won 5 awards in the 2006 American In House Design Competition sponsored by Graphic Design USA magazine.

• Consumer Fastening: SharpShooter® Staple Line of Packages
• MaxLife™ 369™ Tripod Flashlight Packaging
• MaxLife™ 369™ Tripod Flashlight Counter Display
• MaxLife™ 369™ Tripod Flashlight Floor Display

2006 Golden Hammer Awards

Stanley was the only multiple award winner at the 22nd Annual Golden Hammer Awards Ceremony, presented by Home Channel News. The awards, based on votes from retailers and buyers, were handed out at a ceremony in Las Vegas at the 2006 National Hardware Show. Stanley won:

• The Gold Golden Hammer Award for the Hand Tools category.
  
• The Business to Consumer Communications Award for the Stanley® Sharpshooter® Staple Gun World's Weakest Man campaign.
• The Innovator of the Year Award for overall new product development in all categories.

Both the Gold Golden Hammer for the Hand Tools category and the Business to Consumer Communications awards are the highest awards in their category.
For the Innovator of the Year award, Stanley was voted number one in new product innovation across all 36 product categories.

Advertising Awards

2006 Hatch Awards
Stanley was Awarded Hatch Merit Awards for outstanding creative for:

• Stanley print single page Hammer – Pound Nails Not Your Elbow
• Stanley print single page  Fubar – Every Toolbox Needs a Bully

AdWeek 2006
Voted the Joust commercial featuring the Stanley® FatMax® Xtreme™ Tape Rule one of the best TV Spots of 2006.

Ad Critic 2006
Voted our Joust commercial one of the top 20 commercials of the week when it first aired.

Cannes 2005
Shortlist: World’s Weakest Man – Mini Truck Pull

2005 Hatch Awards
Stanley was Awarded Hatch Merit Awards for outstanding creative for:

Stanley print single page Hammer – Pray You Don’t Come Back as a Nail
OOH – Building a Deck (floor mat)

• Interactive Banners – Performance Enhancers
• TV – Bronze Award, Coffee Break commercial – InstantChange™ Knife

Design Awards

2001 GOLDEN HAMMER AWARD - "New Product Innovation"

2000 GOLDEN HAMMER AWARD - "New Product Innovation"

THE BUSINESS WEEK/IDSA AWARDS - 2000 Silver - Intellisensor® DigiScan - 2000 Bronze - Composite Hacksaw - 2000 Bronze - Saw Storage MiterBox - 2001 Bronze - FatMax™ Magnetic Level - 1999 Silver - High Tension Hacksaw - 1999 Silver - Open Reel Long Tape

1999 EDITORS CHOICE - MaxGrip™ Locking Adjustable Wrench - Popular Mechanics magazine

1998 1st PLACE - READERS CHOICE - Best Ergonomics - TFM Magazine

Packaging Design Awards

2001 Excellence Award - American Graphic Design Awards GoldBlatt® Sanding Sponge Display Packaging

2001 Excellence Award - American Graphic Design Awards MaxGrip Pliers Packaging

2001 Gold winner - POP Times Magazine/Design of the times competition. Sport Utility™ Knife Display

2000 AHMA American Hardware Manufacturers Association Show Stanley received 2nd place for Stanley Belkin Extension Cords - a licensee

25th Annual Connecticut Art Director Club 2000 Sharp Tooth™ Saw won an Excellence award