SUMMARY: Stanley unveils its new STANLEY® FatMax® Xtreme™ Level featuring shock-absorbing end caps and machined-leveled surfaces to create a more accurate and durable tool. The level, which has a box beam construction five times stronger than other STANLEY® levels, combines solid acrylic block vials for maximum accuracy, an easy to read magnified centered vial and a Lifetime Accuracy Warranty. The level also comes in magnetic versions which use rare Earth magnets that are twice as strong as previous levels.
New Britain, CT, November 6, 2006 – The Stanley Works (NYSE: “SWK”) is proud to unveil the STANLEY® FatMax® Xtreme™ Level, a level that incorporates superior strength, ergonomic design and pinpoint accuracy to further strengthen Stanley’s family of professional grade levels. The FatMax® Xtreme™ Level, which is constructed five times stronger than other STANLEY® Levels, is designed with an aluminum structure and machined-leveled surfaces to further increase accuracy and durability.
In addition to the level’s sturdy design, shock-absorbing end caps help maintain accuracy while wide viewing angles and magnified bubbles allow the user to easily read the vials. In addition, the vial covers have a low profile design for easy cleaning, and acrylic block vial design help prevent the vials from breaking during use. The level also features non-marring side bumpers for use against finished surfaces. All this is covered by a Lifetime Accuracy Warranty.
“The new FatMax® Xtreme™ Level possesses the three most important qualities for an efficient level – it’s durable, accurate and easy to read,” says Bob Scillia, Stanley’s global product manager for layout and measuring. “Each of the new elements was designed with the end user in mind.”
The FatMax® Xtreme™ Level is also available in magnetic versions which use rare Earth magnets for twice the holding power of other levels.
The STANLEY® FatMax® Xtreme™ Level will be available March 2006 in hardware stores, home centers and wherever STANLEY® products are sold. The 24” FatMax® Xtreme™ Level has a suggested retail value of $34.99 ($39.99 for the magnetic version). The 48” level has a suggested retail value of $49.99 ($54.99 for the magnetic version).
The Stanley Works (NYSE: "SWK") is a worldwide supplier of consumer products, industrial tools and security solutions. Consumer products include hand tools, mechanics tools, tool storage, and hardware. Industrial tools include fastening systems, industrial mechanics tools and tool storage, auto assembly tools, storage systems, professional laser measuring and leveling tools and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications. The Stanley Works utilizes the Stanley Fulfillment System, its proprietary comprehensive continuous improvement program, to achieve total satisfaction wherever our processes touch our customers.
Our innovative Consumer and Industrial products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley®, FatMax®, Husky®, Goldblatt®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and ZAG®. Our Security Solutions brands include Stanley®, Best®, Blick® and Frisco Bay®.