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New FatMax® Xtreme™ Hammers Feature A 75% Larger Strike Face

NEW YORK, NY - JUNE 25, 2009 – Stanley® announced today the introduction of the industry’s latest hammer innovation – the oversized strike face – during its new product introduction at the Westin New York Hotel. Chris Woolley, leader of the company’s Assembly & Demolition Strategic Business Unit said, “The new FatMax® Xtreme™ Antivibe® hammer strikes a perfect balance between performance-driven innovation and the durable characteristics that both professionals and DIY’ers rely on every day.” The hammer’s most notable feature is its patented oversized strike face, which professional contractors immediately applauded when Stanley® took initial prototypes to field prior to launch. Woolley explained, “100% of respondents preferred this feature over traditional hammer strike faces, which is why we are confident that the line of six new hammers will be well received by the market.”

The new FatMax® Xtreme™ Antivibe® hammers feature a 75% larger strike face when compared to traditional hammers (patent-pending) for improved striking accuracy. They tout patented torsion control stabilizers to reduce arm twisting fatigue; especially when compared to standard one-piece hammers. The patented Antivibe® technology works to minimize vibration by acting as a tuning fork that dispels vibration more readily as the hammer strikes the work. Additionally, each hammer is precision balanced to improve performance and maximize comfort.

The new line of Stanley® hammers feature a dual tempered head rim and claw to help reduce steel chipping and cracking for added durability. Moreover, they provide a sharper claw for improved ripping capability as well as a slip-resistant textured handle for a more secure grip. A magnetic nail starter helps extend the user’s reach while facilitating one-handed nailing capability. “This next generation of hammers sets a new standard for its category. Both extensive lab tests and end-user feedback confirm that FatMax® Xtreme™ Antivibe® hammers have indeed hit the nail on the head,” said Woolley.

Available in September at home centers, construction supply stores and on the web, the new FatMax® Xtreme™ Antivibe® hammer line-up includes the following models and approximate retail prices:

  • Model 51-162 – a 16 oz curved claw, smooth face hammer 13.5” long (ARP = $18.99)
  • Model 51-163 – a 16 oz rip claw, smooth face hammer 13.5” long (ARP = $18.99)
  • Model 51-165 – a 20 oz rip claw, smooth face hammer 13.5” long (ARP = 19.99)
  • Model 51-167 – a 22 oz rip claw, checkered face hammer 16” long (ARP = $24.99)
  • Model 51-177 – a 22 oz rip claw, smooth face hammer 16” long (ARP = $24.99)
  • Model 51-169 – a 28 oz rip claw, checkered face hammer 16” long (ARP = $27.99)

For more information about these or any other Stanley® products, users can visit www.stanleytools.com or call 1-800-STANLEY.

The Stanley Works, an S&P 500 company, is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, construction and do-it-yourself use, and access security solutions for commercial applications. For over 165 years, the Stanley® brand has been synonymous with quality, reliable products. Its well-known tool and storage brands include Stanley® as well as FatMax®, Facom®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, and InnerSpace®. Security Solutions brands include Stanley®, Best®, National®, HSM®, Blick® and Frisco Bay®. Additional information about The Stanley Works can be found at www.stanleyworks.com.



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