New Britain, CT, October 29, 2008 – The Stanley Works (NYSE: "SWK"), a worldwide supplier of consumer products, industrial tools and security solutions, is proud to introduce five new FatMax® Utility Knives and a new STANLEY® FatMax® Blade to help pros and do-it-yourselfers with all their heavy-duty cutting projects. The new FatMax® Knives feature new innovative features including a blade wiper which can help prolong the life of the blade, a blade-clamp button designed to reduce blade wobble, a rubber grip for hand comfort and a high visibility yellow finish. Stanley has also introduced a new STANLEY® FatMax® Blade, the perfect complement to this family of knives, which are 35% sharper, 20% stronger and last 75% longer than previous STANLEY® 1992® blades.
The STANLEY® FatMax® Snap-Off Knife is available in three sizes (9mm, 18mm and 25mm) and offers a continuous sharp edge with its snap-off blades. All three sizes feature a blade wiper to remove debris from the blade, which can help prolong the life of the knife. A stainless steel barrel resists rust and a removable blade snapper allows for safe and easy use when snapping off dull blades. The cartridge holds six replacement blades for the 9mm and 18mm models, and four in the 25mm model.
The STANLEY® FatMax® Retractable Utility Knife features a blade wiper to remove debris from the blade. This reduces the need for cleaning the blades by hand and is designed to extend the life of the utility knife. A push-button blade door allows for quick blade changes and easy access to the five standard utility blades stored inside. The thumb pad is ergonomically designed to provide a correct cutting angle.
The STANLEY® FatMax® Fixed Utility Knife features a steel wear plate designed for longer life and reduced wear on the nose of the knife. Like the STANLEY® FatMax® Retractable Utility Knife, this knife features a push button blade door for quick blade changes and storage for five standard utility blades. It also has a thumb pad ergonomically designed to provide a correct cutting angle.
The new line of FatMax® Blades are heat treated for increased blade flexibility and feature an induction hardened edge for outstanding blade sharpness and extended blade life, which is heat treated for increased blade flexibility. When these blades are bent, they return to their original shape and maintain their sharp edges. This durability and flexibility are designed to enable people to increase their productivity by working longer between blade changes and to save money by using fewer blades.
The suggested retail price for the STANLEY® FatMax® Retractable Utility Knife is $10.99. The suggested retail price for the STANLEY FatMax® Fixed Utility Knife is $9.99 STANLEY FatMax® Snap-Off Knives will range from $6.99 to $12.99 FatMax® Blades will range from $1.98 for a pack of five to $18.99 for a pack of 100. They are available at hardware stores and home centers wherever STANLEY® products are sold.
The Stanley Works (NYSE: "SWK") is a worldwide supplier of consumer products, industrial tools and security solutions. Consumer products include hand tools, mechanics tools, tool storage, and hardware. Industrial tools include fastening systems, industrial mechanics tools and tool storage, auto assembly tools, storage systems, professional laser measuring and leveling tools and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications. The Stanley Works utilizes the Stanley Fulfillment System, its proprietary comprehensive continuous improvement program, to achieve total satisfaction wherever our processes touch our customers.
Our innovative Consumer and Industrial products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley®, FatMax®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and ZAG®. Our Security Solutions brands include Stanley®, Best®, Blick® and Frisco Bay®.