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Stanley Introduces Reliable, Accurate True Laser Measuring For Everyone
New long-distance laser measuring tool offers a new level of efficiency, precision and reliability for a drastic increase in overall productivity

SUMMARY: Stanley introduces the STANLEY® FatMax® TruLaser™ Distance Measurer (TLM 100) to its premium line of FatMax® tools and storage products. This long-distance laser measuring device is the first tool developed with true laser measuring capabilities and priced to make the advantages of laser distance measuring available to a broad group of consumers. Until now, consumers searching for a fast and easy long-distance measuring solution had to pay hundreds of dollars for true laser measuring technology or settle for the unreliability and inaccuracy of laser-guided sonic measuring devices. The STANLEY® FatMax® TruLaser™ Distance Measurer (TLM 100) measures indoors and outdoors by emitting a laser within a range of 2-100 feet with an accuracy of +/- 1/4 inch at 100 feet. The tool’s overall precision and reliability dramatically increase productivity. Furthermore, its one button measuring function increases ease of use allowing consumers to take difficult measurements while avoiding hazardous measuring situations.

NEW BRITAIN, Connecticut, July 21, 2005 - Stanley (NYSE: SWK) today introduces the STANLEY® FatMax™ TruLaser™ Distance Measurer (TLM 100) to its line of FatMax® tools and storage products. The FatMax® TruLaser™ Distance Measurer (TLM 100) is the first true laser measuring product available to consumers for under $100. Until now, consumers seeking a quick and easy long-distance measuring solution were left with two options: pay hundreds of dollars for true laser measuring technology or settle for the unreliability and inaccuracy of laser- guided sonic measuring devices.

The TLM 100™ distance measurer is built to tackle a wide range of indoor and outdoor long-distance measuring tasks at a range of 2-100 feet with an accuracy of +/- ¼ inch at 100 feet. The combination of measuring speed and accuracy found in this tool will improve measuring efficiency for a broad group of users including expert do-it-yourselfers, builders, remodelers, landscapers, painters, carpet installers, appraisers, real estate agents and insurance adjusters.

“Long-distance measuring can be cumbersome, time consuming and sometimes inaccurate,” said Mark Gordon, director of product marketing at The Stanley Works. “Attempts to make long distance measuring faster and easier with sonic laser guided measuring technology has proven to be inaccurate and unreliable, while true laser measuring devices are priced too high. With the launch of the True Laser™ Distance Measurer we have finally brought to market an accurate and reliable true laser measuring product that is affordable.”

In addition to measuring a long straight line distance, the TLM 100™ distance measurer includes an area measuring function, calculator and memory. The ability to store measurements as they are captured eliminates mistakes as a result of paper calculations. These features combined with the tool’s overall precision and reliability dramatically increases productivity.

Additional features include a single point and push on/measurement function for ease of use. This advantageous feature helps users take measurements while avoiding hazardous measuring situations. Other features include a large LCD graphical display, an ergonomically designed rubberized grip for comfort and impact resistance and a 9V block battery.

The STANLEY® FatMax® TruLaser™ Distance Measurer (TLM 100) is available at Lowe’s and The Home Depot and has a suggested retail price of $99.98. For more information on the STANLEY® FatMax® TruLaser™ Distance Measurer (TLM 100) and other STANLEY® products, please visit www.stanleyworks.com or call 1-800-STANLEY.

In addition to the TLM 100™ model, the STANLEY® FatMax® TruLaser™ Distance Measurer is available in the TLM 200™ and TLM 300™ models:

  • The STANLEY® FatMax® TruLaser™ Distance Measurer (TLM 200) has a range of 1-100 feet with an accuracy of +/- 1/8”. Additional functions include Pythagoras, area measuring, volume measuring and a calculator. The TLM 200™ distance measurer is powered by 2 AAA batteries. It has a suggested retail price of $229.00.
  • The STANLEY® FatMax® TruLaser™ Distance Measurer (TLM 300) has a range of 7-600 feet with an accuracy of +/- 1/16”. Additional functions include Pythagoras, area measuring, volume measuring, distance tracking and a calculator. The TLM 300™ distance measurer is powered by 2 AA batteries. It has a suggested retail price of $449.00.

The Stanley Works (NYSE: "SWK") is a worldwide supplier of consumer products, industrial tools and security solutions. Consumer products include hand tools, mechanics tools, tool storage, and hardware. Industrial tools include fastening systems, industrial mechanics tools and tool storage, auto assembly tools, storage systems, professional laser measuring and leveling tools and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications. The Stanley Works utilizes the Stanley Fulfillment System, its proprietary comprehensive continuous improvement program, to achieve total satisfaction wherever our processes touch our customers.

Our innovative Consumer and Industrial products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley®, Husky®, Goldblatt®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and ZAG®. Our Security Solutions brands include Stanley®, Best®, Blick® and Frisco Bay®.


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