SUMMARY: Stanley has once again taken its FatMax®
Tape Rule to a new level with the introduction of the Stanley®
Micro FatMax® 16’ Tape Rule reinforced with BladeArmor™
coating. The new micro sized tape rule is 20% more compact
then its predecessor and the smallest 1 ¼” wide
tape in the industry resulting in superior comfort and grip.
The Micro FatMax® Tape Rule features BladeArmor™
coating, a patented industrial thermoplastic coating designed
to reduce breakage during uncontrolled retractions. In addition
to offering one of the most durable tape blades in the industry,
the new tape rule also provides users with an industry leading
11’ of blade standout.
LAS VEGAS, Nevada, January 19, 2004 –
Stanley introduces the Stanley® 16’ Micro FatMax®
Tape Rule reinforced with patented BladeArmor™ coating,
featuring a high impact ABS case, that is 20% more compact
then its predecessor. The patented BladeArmor™ coating
is made from the same 3M material the military uses to protect
aircraft parts such as the rotor blades on Sikorsky® BLACK
HAWK helicopters. When applied to the first six inches of
the Stanley® FatMax® Tape Rule, the patented BladeArmor™
coating provides improved strength and durability and reduces
tape breakage during uncontrolled retractions.
“A 16-foot tape rule is an ideal size for the do-it-yourselfer
and homeowner working on small to medium size projects,”
said Christopher Harrison, Director of Product Management,
Measuring. “The Stanley® 16’ Micro FatMax®
Tape Rule fits perfectly in the palm of your hand and won’t
weigh down your tool belt.”
The new Stanley® 16’ Micro FatMax® tape rule
is as functional as it is durable. Its features include patented
1-1/4” wide Mylar® polyester film wrapped steel
blade that is 25-percent wider than conventional tape rules,
a patented end hook with wings for multi-catch and grip versatility
with an industry-leading 11’ of blade standout for increased
utility. Its dual material (rubber and high-impact plastic)
casing is comfortable and easy to control. A heavy-duty spring
within the casing gives it a smooth recoil. A top-forward
blade locking mechanism makes it easier for the user to lock
and unlock the blade. The innovative blade hook is fastened
by three corrosion-resistant rivets and protected by an oversized
bumper for increased durability and longevity.
The Stanley® 16’ Micro FatMax® tape rule reinforced
with patented BladeArmor™ coating is available in metric
and metric/English versions at hardware stores and home centers
wherever Stanley® products are sold. The suggested retail
price is $14.99.
MYLAR® is a registered trademark
of DuPont Teijin Films.