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Heerbrugg, Switzerland, June 9, 2005 –
Leica Geosystems announced today its Consumer Products Division
(CPD) and The Stanley Works have joined forces to develop
a laser distance meter for the U.S. home improvement market.
As the inventor of hand-held laser distance measuring technology,
Leica Geosystems will provide its product innovation and development
expertise to the project. The new product, to be sold within
the STANLEY® FatMax® line of tools, will benefit from
the marketing expertise and brand recognition of Stanley as
well as Stanley’s access to its network of distributors
and retailers.
With this affordable, easy-to-use product, true laser measuring
technology will become available to a much broader group of
users in the U.S. By offering the advantages of laser measuring
technology with a user-friendly design, the new product is
specifically designed to meet the needs of expert do-it-yourselfers
and professionals. It will be differentiated from existing
Leica Geosystems professional grade laser distance meters
through specification, functionality and price.
“Until now, laser measuring products such as the one
jointly developed by Leica and Stanley, have been too expensive
for the masses leaving them with extremely limited access
to the advantages of laser distance measuring,” said
Klaus Brammertz, President, Consumer Products Division, Leica
Geosystems. “With the launch of this product, we will
become the exclusive provider of affordable laser distance
measuring in the U.S. and satisfy a demand that has been unanswered
for far too long.”
The proposed launch timing for the new STANLEY® FatMax™
Laser Distance Meter is planned for late 2005.
About Leica Geosystems
With close to 200 years of pioneering solutions to measure
the world, Leica Geosystems products and services are trusted
by professionals worldwide to help them capture, analyze,
and present spatial information. Leica Geosystems is best
known for its broad array of products that capture accurately,
model quickly, analyze easily, and visualize and present spatial
information in 3D. Those who use Leica products every day
trust them for their dependability, the value they deliver,
and the superior customer support. Based in Switzerland, Leica
Geosystems is a global company with tens of thousands of customers
supported by more than 2,400 employees in 23 countries and
hundreds of partners located in more than 120 countries around
the world. Leica Geosystems is a publicly listed company,
registered with the Swiss Stock Exchange (SWX).
About The Stanley Works
About The Stanley Works
The Stanley Works (NYSE: "SWK") is a worldwide supplier
of consumer products, industrial tools and security solutions
for professional, industrial and consumer use. Consumer products
include hand tools, mechanics tools, tool storage, and hardware.
Industrial tools include fastening systems, auto assembly
tools, storage systems, professional laser measuring and leveling
tools and hydraulic attachments. Security Solutions includes
the integration and supplying of security systems and access
control solutions, including automatic door and locking systems
for commercial applications.
Our innovative Consumer and Industrial products help people
utilize their skills, express their creativity and realize
their visions on work sites around the globe. Brand names
include Stanley®, Husky®, Goldblatt®, Bostitch®, Jensen®,
Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and
ZAG®. Our Security Solutions brands include Stanley®, Best®,
Blick® and Frisco Bay®.
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