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The Stanley Works Introduces the First iPhone™
App Designed by a S&P 500 Tool Manufacturer
Leader in Hand Tool Design and Innovation Explores
the Frontier of Consumer Technology

Fatmax Level for iPhoneNew Britain, CT, April 10, 2009 – The Stanley Works (NYSE: “SWK”), a worldwide supplier of consumer products, industrial tools and security solutions, becomes the first S&P 500 tool manufacturer to launch an iPhone™ and iPod® touch application with the introduction of the STANLEY® Level. This new and free application is available online at the Apple App Store and brings users the accuracy and reliability of real world STANLEY® tools in virtual form. Four interchangeable application skins emulate existing STANLEY® levels to provide consumers with an opportunity to experience, research and learn about Stanley’s extensive line of levels.

The STANLEY® Level harnesses the accelerometer, a digital gyroscope technology located in iPhone™ and iPod® touch, to generate an understanding of where the device is in space. Once the user has downloaded the application they begin by calibrating the STANLEY® Level with a gravity driven (bubble) level to create a simulation in the iPhone™ or iPod® touch. When the calibration is complete, the STANLEY® Level is ready to take on a multitude of basic leveling tasks.

Classic Stanley Wooden Level for iPhone“The STANLEY® Level application combines more than a century’s worth of hand tool manufacturing experience with today’s latest digital technology,” said Kevin Udy, channel manager for The Stanley Works. “Every Stanley® tool is designed to provide best-in-class end user benefits and the Level application is no exception. This handy app simplifies many jobs including the hanging of artwork or the mounting of shelves. The STANLEY® Level is just like the real thing but it’s always in your pocket when you need it.”


The STANLEY® Level application for iPhone™ and iPod touch® mobile digital devices offer users the following features:

  • Stanley Lighted Level for iPhoneFunctionality for everyday use
  • Fast and easy calibration
  • Interchangeable skins
  • Stanley product info and history
  • Helpful tips to ensure accuracy

The STANLEY® Level for iPhone™ and iPod touch® mobile digital devices is available for free from the online Apple App Store.

About The Stanley Works:

The Stanley Works, an S&P 500 company, is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, construction and do-it-yourself use, and access security solutions for commercial applications. For over 165 years, the Stanley® brand has been synonymous with quality, reliable products. Its well-known tool and storage brands include Stanley® as well as FatMax®, Facom®, Bostitch®, Jensen®, Mac®, Proto®, LaBounty®, Vidmar®, and InnerSpace®. Security Solutions brands include Stanley®, Best®, National®, HSM®, Blick® and Frisco Bay®. Additional information about The Stanley Works can be found at www.stanleyworks.com.

iPhone, iPod touch and Apple are trademarks of Apple Inc.



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