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SUMMARY: Stanley expands its line of FatMax®
Framing Hammers to include two new straight-handled versions
of the current 22 oz., ax-handled hickory framer. The new
hammers have all the innovative features and benefits found
in the previously released ax-handled versions. These include
the specially designed magnetic nail starter for one hand
nail setting, the oversized steel forged head designed to
increase the “sweet-spot” rim-tempered edges to
reduce any potential for chipping and a checkered face to
increase overall striking performance. These all-natural,
hickory handled- framers are assembled with a double-wedge,
head-to-handle assembly for maximum control, and they can
be purchased with or without Stanley’s overstrike protection
plate to meet the demands of those who rely on wood-handled
hammers.
Orlando, Florida, January 13, 2005 –
Stanley (NYSE: SWK) responds to the needs of the professional
framer with the addition of two, straight-handled FatMax®
Framing Hammers; now available with or without overstrike
protection.
“With the introduction of this hammer, Stanley answered
the call of our professional customer base. Our research clearly
identified a segmented marketplace; where end user preference
among pros was split between those that prefer ax-handled
hammers and those who prefer straight-handled hammers. We
are simply responding to the needs of our customers,”
said Tim LeBeau, Director of Global Product Management at
Stanley.
The new hammers have all the innovative features and benefits
found in the previously released ax-handled versions. These
include the specially designed magnetic nail starter for one
hand nail setting, the oversized steel forged head designed
to increase the “sweet-spot” rim-tempered edges
to reduce any potential for chipping and a checkered face
to increase overall striking performance. These all-natural,
hickory handled-framers are assembled with a, double-wedge,
head-to-handle assembly for maximum control, and they can
be purchased with or without Stanley’s overstrike protection
plate to meet the demands of those professionals who rely
on wood-handled hammers.
STANLEY® FatMax® Framing Hammers are 22 oz. and are
available in both straight and axe- handle styles; with or
without over-strike protection. STANLEY® FatMax™
Framing Hammers are available at hardware stores and home
centers wherever Stanley® products are sold and have a
suggested retail price of $24.99.
The Stanley Works (NYSE: "SWK") is a worldwide
supplier of consumer products, industrial tools and security
solutions for professional, industrial and consumer use. Consumer
products include hand tools, mechanics tools, tool storage,
and hardware. Industrial tools include fastening systems,
auto assembly tools, storage systems, professional laser measuring
and leveling tools and hydraulic attachments. Security Solutions
includes the integration and supplying of security systems
and access control solutions, including automatic door and
locking systems for commercial applications.
Our innovative Consumer and Industrial products help people
utilize their skills, express their creativity and realize
their visions on work sites around the globe. Brand names
include Stanley®, Husky®, Goldblatt®, Bostitch®, Jensen®,
Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and
ZAG®. Our Security Solutions brands include Stanley®, Best®,
Blick® and Frisco Bay®.
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