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    Stanley Hits Straight-On With FatMax® Framing Hammers
    FatMax® Framers Now Offered With Straight Hickory Handle

    SUMMARY: Stanley expands its line of FatMax® Framing Hammers to include two new straight-handled versions of the current 22 oz., ax-handled hickory framer. The new hammers have all the innovative features and benefits found in the previously released ax-handled versions. These include the specially designed magnetic nail starter for one hand nail setting, the oversized steel forged head designed to increase the “sweet-spot” rim-tempered edges to reduce any potential for chipping and a checkered face to increase overall striking performance. These all-natural, hickory handled- framers are assembled with a double-wedge, head-to-handle assembly for maximum control, and they can be purchased with or without Stanley’s overstrike protection plate to meet the demands of those who rely on wood-handled hammers.

    Orlando, Florida, January 13, 2005 – Stanley (NYSE: SWK) responds to the needs of the professional framer with the addition of two, straight-handled FatMax® Framing Hammers; now available with or without overstrike protection.

    “With the introduction of this hammer, Stanley answered the call of our professional customer base. Our research clearly identified a segmented marketplace; where end user preference among pros was split between those that prefer ax-handled hammers and those who prefer straight-handled hammers. We are simply responding to the needs of our customers,” said Tim LeBeau, Director of Global Product Management at Stanley.

    The new hammers have all the innovative features and benefits found in the previously released ax-handled versions. These include the specially designed magnetic nail starter for one hand nail setting, the oversized steel forged head designed to increase the “sweet-spot” rim-tempered edges to reduce any potential for chipping and a checkered face to increase overall striking performance. These all-natural, hickory handled-framers are assembled with a, double-wedge, head-to-handle assembly for maximum control, and they can be purchased with or without Stanley’s overstrike protection plate to meet the demands of those professionals who rely on wood-handled hammers.

    STANLEY® FatMax® Framing Hammers are 22 oz. and are available in both straight and axe- handle styles; with or without over-strike protection. STANLEY® FatMax™ Framing Hammers are available at hardware stores and home centers wherever Stanley® products are sold and have a suggested retail price of $24.99.

    The Stanley Works (NYSE: "SWK") is a worldwide supplier of consumer products, industrial tools and security solutions for professional, industrial and consumer use. Consumer products include hand tools, mechanics tools, tool storage, and hardware. Industrial tools include fastening systems, auto assembly tools, storage systems, professional laser measuring and leveling tools and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications.

    Our innovative Consumer and Industrial products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley®, Husky®, Goldblatt®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and ZAG®. Our Security Solutions brands include Stanley®, Best®, Blick® and Frisco Bay®.

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