SUMMARY: Stanley introduces the PowerLock™ 25’
Tape Rule with BladeArmor™ Coating, a patented industrial
thermoplastic coating designed to reduce breakage during uncontrolled
retractions. The new tape rule features a one inch blade width
with BladeArmor™ coating applied to the first six inches
of the tape rule. This is where 90-percent of blade breakage
occurs on traditional tape rules.
Las Vegas, Nevada, January 21, 2003 –
Stanley (NYSE: SWK) introduces the Stanley® PowerLock®
25’ Tape Rule with BladeArmor™ Coating, a patented
3M industrial thermoplastic coating that helps prevent tapes
from breaking during uncontrolled retractions. The BladeArmor™
coating is applied to the first six inches of the tape rule,
where Stanley research shows 90-percent of traditional tape
rule breakage occurs. BladeArmor™ coating is an exceptionally
strong, flexible, durable film that reduces tape breakage
by two times. In fact BladeArmor™ coating is so durable,
The United States military uses it to protect aircraft parts
such as the rotor blades on Sikorsky® BLACK HAWK helicopters.
“The Stanley® PowerLock® Tape Rule is one of
the most popular tape rules on jobsites around the globe as
a result of its legendary durability, reliability and accuracy,”
said Miguel Nistal, Vice President Hand Tools. “With
the addition of Blade Armor™, the new PowerLock®
Tape Rule should endear itself to another generation of satisfied
The tape is housed in a rounded, compact chrome-plated casing
that is 10-percent smaller than the previous Stanley®
PowerLock® Tape Rule. For greater durability and convenience,
the case features a protective wearplate to prevent the case
from being cut by the blade. A belt clip on the back of the
case helps keep users from leaving the tape in areas where
it can be easily broken or stolen. The forward lock provides
easy blade locking and unlocking for accurate measurement.
When the forward lock is pushed down and locked, the tape
rule will not retract unless the user unlocks the lock, allowing
the tape to retract freely.
The Stanley® PowerLock® 25’ Tape Rule reinforced
with BladeArmor™ Coating is available in hardware stores
and home centers wherever Stanley® products are sold.
The suggested retail price is $14.99.