SUMMARY: Stanley, the global leader in tape rules, continues its outstanding showing with the release of the STANLEY® FatMax® Xtreme™ Tape Rule. The STANLEY® FatMax® Xtreme™ Tape Rule features 13 feet of standout and a Mylar® polyester film wrapped blade with Blade Armor™ coating on the first six inches to protect the blade from wear and tear. The standout on the FatMax® Xtreme™ Tape is two feet longer than the previous best in class original FatMax® tape. For increased durability, the new case is chromed and now matches the classic styling of the STANLEY® PowerLock® Tape Rule.
New Britain, CT, November 6, 2006 – The Stanley Works (NYSE “SWK”), the recognized global leader in tape rules, once again expands the length of its world-famous tape in the form of the new STANLEY® FatMax® Xtreme™ Tape Rule. The latest edition within the STANLEY® tape family reaches an unparalleled 13 feet of standout (continuous blade extension without breaking or creasing) to allow a single user to measure today’s longer 12 foot building materials.
In addition to superior standout, the tape is wrapped in Mylar® polyester film and the first six inches are coated with Blade Armor™ coating for improved durability and longer life. The case combines thermoplastic rubber for comfort along with a chromed interior and exterior which improves the durability of the case and matches the styling of the best selling tape in Stanley’s history, the STANLEY® PowerLock® tape rule. The long standout, protective coatings and new case finish further solidifies Stanley’s status as the global leader in tape rules.
“When it comes to tape rules, standout length is the key factor,” says Kyle Dancho, Stanley’s global product manager for layout and measuring. “It’s the feature the pros use to gauge the quality of the tool and general users need to get the job done. With today’s increasing shift in standard building materials from 8 foot lengths to 10 foot and 12 foot lengths, it makes it easier for a single user to get the job done, without requiring assistance on every measurement.”
The STANLEY® FatMax® Xtreme™ Tape Rule also features a top-forward lock design to make it easier to lock and unlock the blade, and a heavy spring within the tape to increase the tape’s life and provide smooth blade recoil.
The STANLEY® FatMax® Xtreme™ Tape Rule will be available March 2006 in hardware stores, home centers and wherever STANLEY® products are sold. The 16’ STANLEY® FatMax® Xtreme™ Tape Rule has a suggested retail value of $19.99. The 25’ model has a suggested retail price of $24.99 and the 30’ tape rule has a suggested price of $29.99.
The Stanley Works (NYSE: "SWK") is a worldwide supplier of consumer products, industrial tools and security solutions. Consumer products include hand tools, mechanics tools, tool storage, and hardware. Industrial tools include fastening systems, industrial mechanics tools and tool storage, auto assembly tools, storage systems, professional laser measuring and leveling tools and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications. The Stanley Works utilizes the Stanley Fulfillment System, its proprietary comprehensive continuous improvement program, to achieve total satisfaction wherever our processes touch our customers.
Our innovative Consumer and Industrial products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley®, FatMax®, Husky®, Goldblatt®, Bostitch®, Jensen®, Mac®, Proto®, La Bounty®, Vidmar®, CST®, David White® and ZAG®. Our Security Solutions brands include Stanley®, Best®, Blick® and Frisco Bay®.